Ship the flag. Not the risk.
toggl is a feature flag platform. AI rolls out each new feature slowly and switches it off the moment something looks wrong.
Everything between an idea and a safe release
Author it, ship it slowly, watch what it does, and retire it when it has done its job. No AI and no network hop anywhere near the decision itself.
Targeting you can read
Every clause narrows the audience. You watch the count fall as you write the rule, and you see who is left before anything ships.
Rollouts that hold the line
This ramp climbed to half of production and stopped there, because the latency goal was missed. It waits for you.
Microsecond decisions
Half of all decisions land inside 0.4ms, because they happen in your process and never leave it.
Rollback without a meeting
Errors crossed the guardrail at 14:02. The release was back at 5% before anyone opened a dashboard.
Flags that clean up after themselves
Most flags are read constantly. The six in the long tail have not been read since spring, and toggl waits for your call on each one.
Say what you want. toggl does the rest.
AI runs the control plane. You approve what ships, and your app goes on deciding by itself.
- 01
Describe
Say who should get the feature in one sentence. toggl turns it into exact rules and tells you how many accounts that is.
your part: you write a sentence
- 02
Publish
toggl drafts the change and the ramp that carries it. You read the diff back and approve it.
your part: you approve the diff
- 03
Observe
toggl watches every goal and guardrail on the release, holds the ramp when a number slips, and reverts on its own when one breaks.
your part: nothing
- 04
Retire
toggl notices when a flag has stopped mattering, gathers the evidence, and brings you a cleanup to sign off.
your part: you say when
Launch day
without togglThe feature goes to everyone at once, and the first real signal is a support ticket.
with togglIt goes to 5%, then 25%, and every step arrives with the numbers that earned it.
The night it turns
without togglSomeone spots the graph at eleven, wakes up whoever can deploy, and ships a fix in the dark.
with togglThe guardrail trips, traffic falls back to 5%, and the deploy is never touched.
A year later
without togglHundreds of dead flags nobody will delete, because nobody is certain what they still do.
with togglThe flags that stopped mattering surface with their evidence, and you clear them when you are ready.
Put your next release behind a flag
toggl ramps it up, watches the numbers, and rolls it back before your users notice.